Durabook Partnership with Startech FZE for Middle East Market
Durabook has agreed to a new partnership with United Arab Emirates (UAE) distributor Startech FZE as it looks to strengthen its presence in the Middle Eastern markets.
Durabook Expands Product Portfolio with Startech FZE
As part of the agreement, Startech FZE will expand its rugged product portfolio by adding Durabook’s cutting-edge solutions. Consequently, this collaboration will allow the computing specialist to reach a wider customer network across the UAE, Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, Jordan, and Lebanon.
Startech FZE is a leading service center for industrial IT, networking, and automation products in the UAE. With nearly a decade of expertise, the team works with industry-leading products for several verticals, including transport, security, manufacturing, power and energy, water, wastewater, and oil and gas sectors.
Addressing Growing Demand for Rugged Solutions
Moreover, the competitive price point, flexibility, and versatility of Durabook’s cutting-edge tablets and laptops enable resellers to meet individual customer needs without incurring additional costs. Indeed, the rugged device specialist has experienced increasing demand for its solutions across various sectors within the region. To meet this demand, Durabook has expanded its product range with innovative offerings, including its latest R8 tablet—the world’s only fanless 8” fully rugged tablet featuring 12th generation Intel® Core™ processors—as well as its newly upgraded U11I model.
Ultimately, this new partnership with Startech FZE will help to fulfill the growing demand while providing new sales opportunities for resellers in various markets across the Middle East.
Leadership Insights on the Partnership
Startech FZE CEO, Arman Saffari, stated: “At Startech, we believe that durable and reliable technology is essential in today’s challenging and ever-changing business landscape. With Durabook’s extensive experience and our shared commitment to quality, we are confident in our ability to provide rugged computing solutions that empower our customers to thrive in even the harshest conditions.
“Furthermore, together, Startech and Durabook will set new standards in rugged computing, exceed customer expectations, and make a positive impact in industries that rely on robust technology solutions.”
In addition, Twinhead CEO, Fred Kao, mentioned: “Durabook is expanding operations across the Middle East, and this latest partnership with Startech FZE will enable us to meet the growing demand in the region while building important relationships with a new network of specialist resellers.”
